{"id":1297,"date":"2019-03-05T12:28:52","date_gmt":"2019-03-05T11:28:52","guid":{"rendered":"https:\/\/www.friendsurancebusiness.com\/potenzialanalyse-marktvolumen-von-digitaler-bancassurance-waechst-rasant\/"},"modified":"2026-07-02T11:28:00","modified_gmt":"2026-07-02T09:28:00","slug":"potential-analysis-digital-bancassurance-in-europe","status":"publish","type":"page","link":"https:\/\/www.friendsurance.com\/en\/potential-analysis-digital-bancassurance-in-europe\/","title":{"rendered":"Potential Analysis: Digital Bancassurance in Europe"},"content":{"rendered":"<p>\r\n<section class=\"sh-section sh-section-e0293677b0c04cc4f08c7945b30ab055 fw-main-row sh-section-visibility-everywhere\" id=\"presentation\">\r\n\t\r\n\t\r\n\t<div class=\"sh-section-container container\">\r\n\t\t<div class=\"fw-row\">\n\t\r\n<div class=\"sh-column sh-column-79d0ce5775f8d81cf165cf3f030f25c0 fw-col-xs-12\" >\r\n\r\n\t\r\n\t<div class=\"sh-column-wrapper\">\r\n\t\t\r\n<div class=\"sh-heading  \" id=\"heading-3785f7d143981ab7ba0b108afe1f1764\">\r\n\t<div class=\"sh-element-margin\">\r\n\r\n\t\t\r\n\t\t\t<h5 class=\"sh-heading-content size-default text-center\">\r\n\t\t\t\tPOTENTIAL ANALYSIS\t\t\t<\/h5>\r\n\r\n\t\t\r\n\t<\/div>\r\n<\/div>\r\n\t<\/div>\r\n\r\n\r\n\t\t\r\n\r\n<\/div>\r\n<\/div>\n\n<div class=\"fw-row\">\n\t\r\n<div class=\"sh-column sh-column-79d0ce5775f8d81cf165cf3f030f25c0 fw-col-xs-12\" >\r\n\r\n\t\r\n\t<div class=\"sh-column-wrapper\">\r\n\t\t\r\n<div class=\"sh-heading  \" id=\"heading-0d28c9b074fdfceddc5c041fd0a0d9a3\">\r\n\t<div class=\"sh-element-margin\">\r\n\r\n\t\t\r\n\t\t\t<h2 class=\"sh-heading-content size-l text-center\">\r\n\t\t\t\tDIGITAL BANCASSURANCE IN EUROPE\t\t\t<\/h2>\r\n\r\n\t\t\r\n\t<\/div>\r\n<\/div>\r\n\t<\/div>\r\n\r\n\r\n\t\t\r\n\r\n<\/div>\r\n<\/div>\n\n<div class=\"fw-row\">\n\t\r\n<div class=\"sh-column sh-column-ee1c1c04c03c34e305fa3016221f7bed fw-col-xs-12 fw-col-sm-8\" >\r\n\r\n\t\r\n\t<div class=\"sh-column-wrapper\">\r\n\t\t\r\n<div id=\"single-image-a34439840680d8fc70fe774a692fc8ad\" class=\"sh-single-image  \">\r\n\t<div class=\"sh-element-margin\">\r\n\r\n\t\t\r\n\t\t\t<div class=\"sh-single-image-container\">\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/\/www.friendsurance.com\/wp-content\/uploads\/2019\/04\/180828_Bancassurance_Potential_Chart_EN.png\" rel=\"lightbox\">\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"sh-image-url\" src=\"https:\/\/www.friendsurance.com\/wp-content\/uploads\/2019\/04\/180828_Bancassurance_Potential_Chart_EN.png\" alt=\"180828_Bancassurance_Potential_Chart_EN\" \/>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\r\n\t<\/div>\r\n<\/div>\r\n\t<\/div>\r\n\r\n\r\n\t\t\r\n\r\n<\/div>\r\n\r\n<div class=\"sh-column sh-column-dbf6d8eaccc14dc4d2af5cc1e4cf8eb9 fw-col-xs-12 fw-col-sm-4\" >\r\n\r\n\t\r\n\t<div class=\"sh-column-wrapper\">\r\n\t\t\r\n<div class=\"sh-empty-space\" id=\"empty-space-7cdf9be1d21e94adc21aeaaabcc239ce\"><\/div>\r\n\r\n<div id=\"text-block-e91b2d10f2d6ba53f9d8e766b0823eb4\" class=\"sh-text-block\">\r\n\t<p><strong>Digital Bancassurance keeps growing<\/strong><br \/>Insurance premiums that are managed via<br \/>Digital Bancassurance channels are on a<br \/>growth trend: In the next ten years the<br \/>market volume is expected to grow to around<br \/>23 billion Euros in Germany alone.<\/p><p><strong>Strong online service channels<\/strong><br \/>Our experts predict the emergence of<br \/>billion Euro markets all across Europe.<br \/>Especially the integration of online offerings<br \/>gives banks and insurers the opportunity to<br \/>expand existing business models.<\/p><\/div>\r\n\r\n<div id=\"button-d4c9c354f264782061db48a29c342f02\" class=\"sh-button-container  sh-button-style-2 sh-animated zoomIn\"data-wow-duration=\"0.5s\">\r\n\t<div class=\"sh-element-margin\">\r\n\t\t<a href=\"#contact\" target=\"_self\" class=\"sh-button sh-button-medium sh-button-icon-right\">\r\n\r\n\t\t\t\t\t\t\t<span class=\"sh-button-icon\">\r\n\t\t\t\t\t<i class=\"icon-arrow-right\"><\/i>\r\n\t\t\t\t<\/span>\r\n\t\t\t\r\n\t\t\t\t\t\t\t<span class=\"sh-button-text\">\r\n\t\t\t\t\tGET IN TOUCH\t\t\t\t<\/span>\r\n\t\t\t\r\n\t\t\t\r\n\t\t<\/a>\r\n\t\t\t<\/div>\r\n<\/div>\r\n\t<\/div>\r\n\r\n\r\n\t\t\r\n\r\n<\/div>\r\n<\/div>\n\n\t<\/div>\r\n<\/section>\r\n\r\n<section class=\"sh-section sh-section-90193ddcb45d1ef884303ae14cf78157 fw-main-row sh-section-visibility-everywhere\">\r\n\t\r\n\t\r\n\t<div class=\"sh-section-container container\">\r\n\t\t<div class=\"fw-row\">\n\t\r\n<div class=\"sh-column sh-column-6c3bfb07cf0cf564f72fccc6dddde44e fw-col-xs-12 fw-col-sm-6\" >\r\n\r\n\t\r\n\t<div class=\"sh-column-wrapper\">\r\n\t\t\r\n<div class=\"sh-heading  \" id=\"heading-5d42310c75ce428a9fd8006a7954d39e\">\r\n\t<div class=\"sh-element-margin\">\r\n\r\n\t\t\r\n\t\t\t<h5 class=\"sh-heading-content size-default text-left\">\r\n\t\t\t\tMARKET VOLUME\t\t\t<\/h5>\r\n\r\n\t\t\r\n\t<\/div>\r\n<\/div>\r\n\r\n<div class=\"sh-heading  \" id=\"heading-acc601b62c0281d79c0a371ebe0f1b8d\">\r\n\t<div class=\"sh-element-margin\">\r\n\r\n\t\t\r\n\t\t\t<h2 class=\"sh-heading-content size-l text-left\">\r\n\t\t\t\tPOTENTIAL OF DIGITAL BANCASSURANCE CAN BE MISJUDGED\t\t\t<\/h2>\r\n\r\n\t\t\r\n\t<\/div>\r\n<\/div>\r\n\t<\/div>\r\n\r\n\r\n\t\t\r\n\r\n<\/div>\r\n\r\n<div class=\"sh-column sh-column-ab6df849306700456da9571fee56f6ce fw-col-xs-12 fw-col-sm-6 sh-animated fadeIn\" data-wow-duration=\"2s\">\r\n\r\n\t\r\n\t<div class=\"sh-column-wrapper\">\r\n\t\t\r\n<script type=\"text\/javascript\">\r\njQuery(document).ready(function ($) {\r\n\r\n\t$('#testimonials-slider-27473f087b152bbede400d7ca12a5ded').on('init', function(event, slick, currentSlide, nextSlide){\r\n\t\t$('#testimonials-27473f087b152bbede400d7ca12a5ded 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class=\"sh-table-cell\" style=\"width: 50%;\">\r\n\t\t\t\t\t\t\t\t<div class=\"sh-testimonials-switch sh-testimonials-switch-left sh-group\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"sh-testimonials-prev\">\r\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon-arrow-left\"><\/i>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"sh-table-cell sh-testimonials-center\">\r\n\t\t\t\t\t\t\t\t<div class=\"sh-testimonials-image\" style=\"background-image: url(\/\/www.friendsurance.com\/wp-content\/uploads\/2018\/11\/Friendsurance_Foto_Tim_Kunde_Bildnummer_AK0_1183.jpg);\"><\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"sh-table-cell\" style=\"width: 50%;\">\r\n\t\t\t\t\t\t\t\t<div class=\"sh-testimonials-switch sh-testimonials-switch-right sh-group\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"sh-testimonials-next\">\r\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon-arrow-right\"><\/i>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<div class=\"sh-testimonials-quote\">\r\n\t\t\t\t\t\t\tMany decision-makers and digitization managers in banks are not aware of this potential. Integrating digital insurance solutions into your online banking can deliver real value for savvy online customers.\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<div class=\"sh-testimonials-name\">\r\n\t\t\t\t\t\t\t<h3>Tim Kunde<\/h3>\r\n\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<div class=\"sh-testimonials-job\">\r\n\t\t\t\t\t\t\tCEO and co-founder of Friendsurance\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sh-testimonials-quote-icon text-center\">\r\n\t\t\t\t\t\t\t\t<i class=\"ti-quote-right\"><\/i>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"sh-testimonials-item\">\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t<div class=\"sh-testimonials-table sh-table\">\r\n\t\t\t\t\t\t\t<div class=\"sh-table-cell\" style=\"width: 50%;\">\r\n\t\t\t\t\t\t\t\t<div class=\"sh-testimonials-switch sh-testimonials-switch-left sh-group\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"sh-testimonials-prev\">\r\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon-arrow-left\"><\/i>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"sh-table-cell sh-testimonials-center\">\r\n\t\t\t\t\t\t\t\t<div class=\"sh-testimonials-image\" style=\"background-image: url(\/\/www.friendsurance.com\/wp-content\/uploads\/2018\/11\/Friendsurance_Foto_Tim_Kunde_Bildnummer_AK0_1183.jpg);\"><\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"sh-table-cell\" style=\"width: 50%;\">\r\n\t\t\t\t\t\t\t\t<div class=\"sh-testimonials-switch sh-testimonials-switch-right sh-group\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"sh-testimonials-next\">\r\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon-arrow-right\"><\/i>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<div class=\"sh-testimonials-quote\">\r\n\t\t\t\t\t\t\tA robo-advisor can understand a lot, but not the individual needs and concerns of the customers.  We thus see digital bancassurance platforms to be an extension of the traditional bancassurance business, not a substitute.\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<div class=\"sh-testimonials-name\">\r\n\t\t\t\t\t\t\t<h3>Tim Kunde<\/h3>\r\n\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<div class=\"sh-testimonials-job\">\r\n\t\t\t\t\t\t\tCEO and co-founder of Friendsurance\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sh-testimonials-quote-icon text-center\">\r\n\t\t\t\t\t\t\t\t<i class=\"ti-quote-right\"><\/i>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\r\n\t<\/div>\r\n\t<\/div>\r\n\r\n\r\n\t\t\r\n\r\n<\/div>\r\n<\/div>\n\n\t<\/div>\r\n<\/section>\r\n\r\n<section class=\"sh-section sh-section-b9a516bdc3f39ac8d9cf34a13055eaee fw-main-row sh-section-visibility-everywhere\">\r\n\t\r\n\t\r\n\t<div class=\"sh-section-container container\">\r\n\t\t<div class=\"fw-row\">\n\t\r\n<div class=\"sh-column sh-column-8fb0e0f1f0a46fb77a5009520417495d fw-col-xs-12 fw-col-sm-6\" >\r\n\r\n\t\r\n\t<div class=\"sh-column-wrapper\">\r\n\t\t\r\n<div class=\"sh-heading  \" id=\"heading-4d490293068cbca3db4ae6dbcad3089e\">\r\n\t<div class=\"sh-element-margin\">\r\n\r\n\t\t\r\n\t\t\t<h5 class=\"sh-heading-content size-default text-left\">\r\n\t\t\t\tMARKET PENETRATION\t\t\t<\/h5>\r\n\r\n\t\t\r\n\t<\/div>\r\n<\/div>\r\n\r\n<div class=\"sh-heading  \" id=\"heading-c25e41dcb6b6e05634ff218c509342d7\">\r\n\t<div class=\"sh-element-margin\">\r\n\r\n\t\t\r\n\t\t\t<h2 class=\"sh-heading-content size-l text-left\">\r\n\t\t\t\tCOSTUMER DEMAND FOR DIGITAL PRODUCTS INCREASES \t\t\t<\/h2>\r\n\r\n\t\t\r\n\t<\/div>\r\n<\/div>\r\n\t<\/div>\r\n\r\n\r\n\t\t\r\n\r\n<\/div>\r\n\r\n<div class=\"sh-column sh-column-11184edd0bca828bb9fe098fe436a1f1 fw-col-xs-12 fw-col-sm-6 sh-animated fadeIn\" data-wow-duration=\"2s\">\r\n\r\n\t\r\n\t<div class=\"sh-column-wrapper\">\r\n\t\t\r\n<div class=\"sh-empty-space\" id=\"empty-space-931b8751fc193b973eee7f6867de52f2\"><\/div>\r\n\r\n<div id=\"text-block-7afc1e1f3f9605a667471154fdb96f2e\" class=\"sh-text-block\">\r\n\t<p>In a representative survey<sup><a href=\"#fussnoten\">1<\/a><\/sup> over half of the respondents said they were interested in managing their insurance contracts via their online banking account. Based on these results our experts predict that by 2023 at least 5% and by 2028 even 13% of existing contracts will be managed through digital bancassurance solutions.<\/p><\/div>\r\n\t<\/div>\r\n\r\n\r\n\t\t\r\n\r\n<\/div>\r\n<\/div>\n\n\t<\/div>\r\n<\/section>\r\n\r\n<section class=\"sh-section sh-section-65c558efb3f466f73f29ea47ba874d49 fw-main-row sh-section-visibility-everywhere\">\r\n\t\r\n\t\t\t<script type=\"text\/javascript\">\r\n\t\t\tjQuery(document).ready(function($) {\r\n\t\t\t\t\r\n\t\t\t\t\tif( $(window).width() >= 800 ) {\r\n\t\t\t\t\t\tif( document.documentMode || \/Edge\/.test(navigator.userAgent) ) {\r\n\t\t\t\t\t\t\t$('.sh-section-65c558efb3f466f73f29ea47ba874d49').css( 'background-attachment', 'fixed' );\r\n\t\t\t\t\t\t} else {\r\n\t\t\t\t\t\t\t$('.sh-section-65c558efb3f466f73f29ea47ba874d49').jarallax({\r\n\t\t\t\t\t\t\t\tspeed: 0.2\t\t\t\t\t\t\t});\r\n\t\t\t\t\t\t}\r\n\t\t\t\t\t}\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t});\r\n\t\t<\/script>\r\n\t\r\n\t<div class=\"sh-section-container container section-justify-height sh-section-mobile-alignment-center\">\r\n\t\t<div class=\"fw-row\">\n\t\r\n<div class=\"sh-column sh-column-02aacefe46fd9b41430d6fac40f0de59 fw-col-xs-12 fw-col-sm-3\" >\r\n\r\n\t\r\n\t<div class=\"sh-column-wrapper\">\r\n\t\t\r\n<div class=\"sh-iconbox sh-iconbox-style2 sh-iconbox-left improved-responsiveness\" id=\"iconbox-da05cd535b88cdc380655c2ed1b92dd1\">\r\n\t\r\n\t\t\t\t\t<div class=\"sh-iconbox-icon\">\r\n\t\t\t\t<div class=\"sh-iconbox-icon-shape sh-iconbox-square\">\r\n\t\t\t\t\t<i class=\"sh-iconbox-hover icon-doc\"><\/i>\r\n\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\r\n\t\t<div class=\"sh-iconbox-aside\">\r\n\t\t\t<div class=\"sh-iconbox-title\">\r\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.friendsurance.com\/news-center\/\">\r\n\t\t\t\t\t\t<h3>News Center<\/h3>\r\n\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t<div class=\"sh-iconbox-seperator\"><\/div>\r\n\t\t\t<div class=\"sh-iconbox-content\">\r\n\t\t\t\t<p>Further details can be found in<br \/>the corresponding press release<\/p>\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t<\/div>\r\n\t<\/div>\r\n\r\n\r\n\t\t\r\n\r\n<\/div>\r\n\r\n<div class=\"sh-column sh-column-816c47cf302c3ec76da8316583b4ffcf fw-col-xs-12 fw-col-sm-9\" >\r\n\r\n\t\r\n\t<div class=\"sh-column-wrapper\">\r\n\t\t\r\n<div id=\"text-block-9d4004ae7c8ce67a8aeb1a1dc29ca144\" class=\"sh-text-block\">\r\n\t<p><span style=\"color: #ffffff;\">According to a potential analysis by the insurance platform Friendsurance, digital bancassurance in Germany will reach a market volume of some 8 billion Euros in five years. By 2028, the Berlin insurance broker....<\/span> <a href=\"https:\/\/www.friendsurance.de\/documents\/Friendsurance_Press_Release_DBA-Potential.pdf\" target=\"_blank\" rel=\"noopener\">[more]<\/a><\/p><\/div>\r\n\t<\/div>\r\n\r\n\r\n\t\t\r\n\r\n<\/div>\r\n<\/div>\n\n\t<\/div>\r\n<\/section>\r\n\r\n<section class=\"sh-section sh-section-a4e5de1f5c6679cee72a962d7b3d17e7 fw-main-row sh-section-visibility-everywhere\" id=\"platform\">\r\n\t\r\n\t\r\n\t<div class=\"sh-section-container container\">\r\n\t\t<div class=\"fw-row\">\n\t\r\n<div class=\"sh-column sh-column-79d0ce5775f8d81cf165cf3f030f25c0 fw-col-xs-12\" >\r\n\r\n\t\r\n\t<div class=\"sh-column-wrapper\">\r\n\t\t\r\n<div class=\"sh-heading  \" id=\"heading-c17e4e8833480a37b54a0c359a899d3e\">\r\n\t<div class=\"sh-element-margin\">\r\n\r\n\t\t\r\n\t\t\t<h5 class=\"sh-heading-content size-default text-center\">\r\n\t\t\t\tDIGITAL BANCASSURANCE IN EUROPE\t\t\t<\/h5>\r\n\r\n\t\t\r\n\t<\/div>\r\n<\/div>\r\n\t<\/div>\r\n\r\n\r\n\t\t\r\n\r\n<\/div>\r\n<\/div>\n\n<div class=\"fw-row\">\n\t\r\n<div class=\"sh-column sh-column-79d0ce5775f8d81cf165cf3f030f25c0 fw-col-xs-12\" >\r\n\r\n\t\r\n\t<div class=\"sh-column-wrapper\">\r\n\t\t\r\n<div class=\"sh-heading  \" id=\"heading-82e65e05193e29df9464587c105dd385\">\r\n\t<div class=\"sh-element-margin\">\r\n\r\n\t\t\r\n\t\t\t<h2 class=\"sh-heading-content size-l text-center\">\r\n\t\t\t\tEMERGENCE OF A BILLION-EURO MARKET\t\t\t<\/h2>\r\n\r\n\t\t\r\n\t<\/div>\r\n<\/div>\r\n\t<\/div>\r\n\r\n\r\n\t\t\r\n\r\n<\/div>\r\n<\/div>\n\n<div class=\"fw-row\">\n\t\r\n<div class=\"sh-column sh-column-947f1ca211ded44e3a53bdd50eab6895 fw-col-xs-12 fw-col-sm-3 sh-animated slideInUp\" data-wow-duration=\"2s\">\r\n\r\n\t\r\n\t<div class=\"sh-column-wrapper\">\r\n\t\t\r\n<div id=\"icon-38bc5e96763d5e0d0c7dddc1c50dab43\" class=\"sh-icon  sh-icon-left sh-icon-mobile-\" >\r\n\t\r\n\t\t<div class=\"sh-element-margin\">\r\n\t\t\t<div class=\"sh-icon-container\">\r\n\t\t\t\t<i class=\"sh-icon-data icon-book-open\"><\/i>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t<\/div>\r\n\r\n<div class=\"sh-heading  \" id=\"heading-664fa690edc3acd50a1d6f61b26a2331\">\r\n\t<div class=\"sh-element-margin\">\r\n\r\n\t\t\r\n\t\t\t<h5 class=\"sh-heading-content size-m text-left\">\r\n\t\t\t\tBACKGROUND\t\t\t<\/h5>\r\n\r\n\t\t\r\n\t<\/div>\r\n<\/div>\r\n\r\n<div class=\"sh-empty-space\" id=\"empty-space-2f51b47f001290f10cb9a60ede89640a\"><\/div>\r\n\r\n<div id=\"text-block-e81b13d9543ecf0d29771567f3bcd6ca\" class=\"sh-text-block particles-js-canvas-el\">\r\n\t<p>Digital Bancassurance describes the management and optimization of insurance matters through banks, usually within online banking offers.<br \/>Many experts see digitization as a promising opportunity to spur the traditional banking sector.<br \/>A reason for the upcoming development is the customer demand to manage all finance and insurance matters in one central platform.<br \/>What is accelerating this process enormously is the EU PSD2 directive that obliges banks to make bank account data available as well as to provide access to corresponding interfaces in the future.<\/p><\/div>\r\n\t<\/div>\r\n\r\n\r\n\t\t\r\n\r\n<\/div>\r\n\r\n<div class=\"sh-column sh-column-f4d8d1e06a26317df5ba595b984a1f8a fw-col-xs-12 fw-col-sm-3 sh-animated slideInUp\" data-wow-duration=\"2s\"data-wow-delay=\"0.3s\">\r\n\r\n\t\r\n\t<div class=\"sh-column-wrapper\">\r\n\t\t\r\n<div id=\"icon-d2979dd02131654fd06092dc685d4e08\" class=\"sh-icon  sh-icon-left sh-icon-mobile-\" >\r\n\t\r\n\t\t<div class=\"sh-element-margin\">\r\n\t\t\t<div class=\"sh-icon-container\">\r\n\t\t\t\t<i class=\"sh-icon-data icon-chemistry\"><\/i>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t<\/div>\r\n\r\n<div class=\"sh-heading  \" id=\"heading-28a0573f87c2c4092fbd1649617cfaa0\">\r\n\t<div class=\"sh-element-margin\">\r\n\r\n\t\t\r\n\t\t\t<h5 class=\"sh-heading-content size-m text-left\">\r\n\t\t\t\tASSUMPTIONS\t\t\t<\/h5>\r\n\r\n\t\t\r\n\t<\/div>\r\n<\/div>\r\n\r\n<div class=\"sh-empty-space\" id=\"empty-space-09785077299c2a29037e990633e3ce39\"><\/div>\r\n\r\n<div id=\"text-block-a62928ae1ec0a147c115127deb9ca2dd\" class=\"sh-text-block\">\r\n\t<p>Based on statistics on the use of online banking <sup><a href=\"#fussnoten\">2<\/a><\/sup> sand the development of insurance premiums per capita<sup><a href=\"#fussnoten\">3<\/a><\/sup> our experts predicted the potential of digital bancassurance products in the main european markets<sup><a href=\"#fussnoten\">4<\/a><\/sup>.<br \/>For realistic forecasts concerning the use of online banking offers for the next 5 to 10 years, the  development of smartphone use was taken as a model. In recent years, smartphones have gained a high level of acceptance and are considered disruptive technology. Many market players estimate similar dynamics concerning online banking products.<br \/>With the current widespread use of online banking products and market-specific factors taken into consideration, the use of online banking is predicted to keep growing further.   <\/p><\/div>\r\n\t<\/div>\r\n\r\n\r\n\t\t\r\n\r\n<\/div>\r\n\r\n<div class=\"sh-column sh-column-c62c835fc4b440f21f5fac9800194703 fw-col-xs-12 fw-col-sm-3 sh-animated slideInUp\" data-wow-duration=\"2s\"data-wow-delay=\"0.6s\">\r\n\r\n\t\r\n\t<div class=\"sh-column-wrapper\">\r\n\t\t\r\n<div id=\"icon-a3e67013f01d2920a17db2ef1bd96585\" class=\"sh-icon  sh-icon-left sh-icon-mobile-\" >\r\n\t\r\n\t\t<div class=\"sh-element-margin\">\r\n\t\t\t<div class=\"sh-icon-container\">\r\n\t\t\t\t<i class=\"sh-icon-data icon-note\"><\/i>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t<\/div>\r\n\r\n<div class=\"sh-heading  \" id=\"heading-204cd30ce41664d97034228e4adf01b7\">\r\n\t<div class=\"sh-element-margin\">\r\n\r\n\t\t\r\n\t\t\t<h5 class=\"sh-heading-content size-m text-left\">\r\n\t\t\t\tYOUGOV-SURVEY\t\t\t<\/h5>\r\n\r\n\t\t\r\n\t<\/div>\r\n<\/div>\r\n\r\n<div class=\"sh-empty-space\" id=\"empty-space-db416641255ae66e5769b1d8b8d4178e\"><\/div>\r\n\r\n<div id=\"text-block-278ec167d78937b0e291dfdd7ee57029\" class=\"sh-text-block\">\r\n\t<p>YouGov market research experts were instructed to conduct a representative survey to determine the interest in digital bancassurance products.<br \/>The results: more than half of the german respondents would like to use digital bancassurance products. The interest in the particularly valuable target group from age 25 to 55 is extraordinary high. Two out of three respondents stated their intention to view, manage and optimize their insurances on their online banking platform.<br \/>The range of those products will therefore expand in the following years.<br \/>Our experts derive from this that in 2023 at least 10% of the interested persons will use such products. For 2028, the share is expected to grow to 25%.<\/p><\/div>\r\n\t<\/div>\r\n\r\n\r\n\t\t\r\n\r\n<\/div>\r\n\r\n<div class=\"sh-column sh-column-1d411e444e22b3b9b75a6b3cd95b286a fw-col-xs-12 fw-col-sm-3 sh-animated slideInUp\" data-wow-duration=\"2s\"data-wow-delay=\"0.9s\">\r\n\r\n\t\r\n\t<div class=\"sh-column-wrapper\">\r\n\t\t<div class=\"sh-output-html\">\r\n\t<div id=\"fussnoten\"><\/div><\/div>\r\n\r\n<div id=\"icon-40893df80c074c3df929055e32318e09\" class=\"sh-icon  sh-icon-left sh-icon-mobile-\" >\r\n\t\r\n\t\t<div class=\"sh-element-margin\">\r\n\t\t\t<div class=\"sh-icon-container\">\r\n\t\t\t\t<i class=\"sh-icon-data icon-paper-clip\"><\/i>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t<\/div>\r\n\r\n<div class=\"sh-heading  \" id=\"heading-8807a0bcb84ed43268c85d2a85dfa90d\">\r\n\t<div class=\"sh-element-margin\">\r\n\r\n\t\t\r\n\t\t\t<h5 class=\"sh-heading-content size-m text-left\">\r\n\t\t\t\tFOOTNOTES\t\t\t<\/h5>\r\n\r\n\t\t\r\n\t<\/div>\r\n<\/div>\r\n\r\n<div class=\"sh-empty-space\" id=\"empty-space-780c9c9c26deaf929d2aac9668450b41\"><\/div>\r\n\r\n<div id=\"text-block-570bb061b7cb02881f41b7b1be2dabbd\" class=\"sh-text-block\">\r\n\t<p><sup>1<\/sup> This data is based on an online survey of YouGov Deutschland GmbH with 2037 participants. The survey was conducted in the time period from 01.08.2018 to 03.08.2018. The results are representative for the over 18 years old german population .<\/p><p><sup>2<\/sup><br \/><a href=\"https:\/\/de.statista.com\/statistik\/daten\/studie\/4102\/umfrage\/online-banking-in-europa\/\" target=\"_blank\" rel=\"noopener\">https:\/\/de.statista.com\/statistik\/daten\/studie\/4102\/umfrage\/online-banking-in-europa\/<\/a><\/p><p><sup>3<\/sup><br \/><a href=\"https:\/\/www.gdv.de\/de\/zahlen-und-fakten\/versicherungsbereiche\/ueberblick-4580\" target=\"_blank\" rel=\"noopener\">https:\/\/www.gdv.de\/de\/zahlen-und-fakten\/versicherungsbereiche\/ueberblick-4580<\/a><\/p><p><sup>4<\/sup><\/p><\/div>\r\n\r\n<div id=\"single-image-cd81e155de7ad0cfaaf17028cf0afd89\" class=\"sh-single-image  \">\r\n\t<div class=\"sh-element-margin\">\r\n\r\n\t\t\r\n\t\t\t<div class=\"sh-single-image-container\">\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/\/www.friendsurance.com\/wp-content\/uploads\/2019\/03\/180713_Bancassurance_Potential_Table_l.jpg\" rel=\"lightbox\">\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"sh-image-url\" src=\"https:\/\/www.friendsurance.com\/wp-content\/uploads\/2019\/03\/180713_Bancassurance_Potential_Table_l-1024x555.jpg\" alt=\"180713_Bancassurance_Potential_Table_l\" \/>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\r\n\t<\/div>\r\n<\/div>\r\n\t<\/div>\r\n\r\n\r\n\t\t\r\n\r\n<\/div>\r\n<\/div>\n\n\t<\/div>\r\n<\/section>\r\n\r\n<section class=\"sh-section sh-section-03db26c38dadb98c838aebda4afe7038 fw-main-row sh-section-visibility-everywhere\" id=\"contact\">\r\n\t\r\n\t\r\n\t<div class=\"sh-section-container container\">\r\n\t\t<div class=\"fw-row\">\n\t\r\n<div class=\"sh-column sh-column-d6901f732b8b677fbd18b9760772288a fw-col-xs-12 fw-col-sm-6\" >\r\n\r\n\t\r\n\t<div class=\"sh-column-wrapper\">\r\n\t\t\r\n<div class=\"sh-heading  \" id=\"heading-551bc3af539c0f4097e3678eb9ae4224\">\r\n\t<div class=\"sh-element-margin\">\r\n\r\n\t\t\r\n\t\t\t<h5 class=\"sh-heading-content size-default text-left\">\r\n\t\t\t\tWHAT CAN WE DO FOR YOU?\t\t\t<\/h5>\r\n\r\n\t\t\r\n\t<\/div>\r\n<\/div>\r\n\r\n<div class=\"sh-heading  \" id=\"heading-5f6bd3de758616bb0f4f0d8401a4e86e\">\r\n\t<div class=\"sh-element-margin\">\r\n\r\n\t\t\r\n\t\t\t<h2 class=\"sh-heading-content size-l text-left\">\r\n\t\t\t\tDO YOU HAVE FURTHER QUESTIONS OR WANT TO LEARN MORE ABOUT OUR PRODUCTS?\t\t\t<\/h2>\r\n\r\n\t\t\r\n\t<\/div>\r\n<\/div>\r\n\r\n<div id=\"text-block-7e9e0ece13768c07f14edf498d73f308\" class=\"sh-text-block\">\r\n\t<p>Get in touch with your contact at Friendsurance:<\/p><p><strong>Christian Witt, Chief Sales Officer<\/strong><br \/><span class=\"il\">bancassurance@friendsurance.de<\/span><\/p><p>Media inquiries:<br \/>press@friendsurance.de<\/p><\/div>\r\n\t<\/div>\r\n\r\n\r\n\t\t\r\n\r\n<\/div>\r\n\r\n<div class=\"sh-column sh-column-b5ed75651ae262244bc74232360f579d fw-col-xs-12 fw-col-sm-6\" >\r\n\r\n\t\r\n\t<div class=\"sh-column-wrapper\">\r\n\t\t\r\n<div id=\"single-image-01f0623686dbcf032afa9555c4610ce6\" class=\"sh-single-image   sh-single-image-shadow2\">\r\n\t<div class=\"sh-element-margin\">\r\n\r\n\t\t\r\n\t\t\t<div class=\"sh-single-image-container\">\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"sh-image-url\" src=\"https:\/\/www.friendsurance.com\/wp-content\/uploads\/2026\/06\/christianwitt11.webp\" alt=\"Christian Witt\" \/>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\r\n\t<\/div>\r\n<\/div>\r\n\t<\/div>\r\n\r\n\r\n\t\t\r\n\r\n<\/div>\r\n<\/div>\n\n\t<\/div>\r\n<\/section>\r\n\r\n<section class=\"sh-section sh-section-81b5d51065f867975ddf61120a2021a0 fw-main-row sh-section-visibility-everywhere\" id=\"contacts\">\r\n\t\r\n\t\r\n\t<div class=\"sh-section-container container-fluid section-justify-height\">\r\n\t\t<div class=\"fw-row\">\n\t\r\n<div class=\"sh-column sh-column-3725c008589243e34767666d586fb711 fw-col-xs-12 fw-col-sm-6 sh-column-mobile-padding sh-animated fadeInUp\" data-wow-duration=\"0.7s\">\r\n\r\n\t\r\n\t<div class=\"sh-column-wrapper\">\r\n\t\t\r\n<div class=\"sh-iconbox sh-iconbox-style2 sh-iconbox-left improved-responsiveness\" id=\"iconbox-eb9a48fadf9f6a797a3936044d1c72b9\">\r\n\t\r\n\t\t\t\t\t<div class=\"sh-iconbox-icon\">\r\n\t\t\t\t<div class=\"sh-iconbox-icon-shape sh-iconbox-square\">\r\n\t\t\t\t\t<i class=\"sh-iconbox-hover icon-home\"><\/i>\r\n\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\r\n\t\t<div class=\"sh-iconbox-aside\">\r\n\t\t\t<div class=\"sh-iconbox-title\">\r\n\t\t\t\t\t\t\t\t\t<h3>Address<\/h3>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t<div class=\"sh-iconbox-seperator\"><\/div>\r\n\t\t\t<div class=\"sh-iconbox-content\">\r\n\t\t\t\t<p>Alecto GmbH, Mehringdamm 34, 10961 Berlin<\/p>\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t<\/div>\r\n\t<\/div>\r\n\r\n\r\n\t\t\r\n\r\n<\/div>\r\n\r\n<div class=\"sh-column sh-column-2ef3f79f0540896e2ef9792f83feab2d fw-col-xs-12 fw-col-sm-6 sh-column-mobile-padding sh-animated fadeInUp\" data-wow-duration=\"1.4s\">\r\n\r\n\t\r\n\t<div class=\"sh-column-wrapper\">\r\n\t\t\r\n<div class=\"sh-iconbox sh-iconbox-style2 sh-iconbox-left improved-responsiveness\" id=\"iconbox-ba02f8b47aa993dd534fd332ac5b3d8c\">\r\n\t\r\n\t\t\t\t\t<div class=\"sh-iconbox-icon\">\r\n\t\t\t\t<div class=\"sh-iconbox-icon-shape sh-iconbox-square\">\r\n\t\t\t\t\t<i class=\"sh-iconbox-hover icon-envelope\"><\/i>\r\n\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\r\n\t\t<div class=\"sh-iconbox-aside\">\r\n\t\t\t<div class=\"sh-iconbox-title\">\r\n\t\t\t\t\t\t\t\t\t<h3>Email<\/h3>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t<div class=\"sh-iconbox-seperator\"><\/div>\r\n\t\t\t<div class=\"sh-iconbox-content\">\r\n\t\t\t\t<p data-local-id=\"0f9db02e52ad\" data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\" data-pm-slice=\"1 1 [&quot;table&quot;,{&quot;displayMode&quot;:&quot;default&quot;,&quot;isNumberColumnEnabled&quot;:false,&quot;layout&quot;:&quot;default&quot;,&quot;localId&quot;:&quot;02dd1079&quot;,&quot;width&quot;:1290,&quot;__autoSize&quot;:false},&quot;tableRow&quot;,{&quot;localId&quot;:&quot;51f329c3a3c9&quot;},&quot;tableCell&quot;,{&quot;colspan&quot;:1,&quot;rowspan&quot;:1,&quot;colwidth&quot;:[338],&quot;background&quot;:null,&quot;localId&quot;:&quot;4edf4ce95172&quot;,&quot;valign&quot;:null}]\">bancassurance@friendsurance.de<\/p>\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t<\/div>\r\n\t<\/div>\r\n\r\n\r\n\t\t\r\n\r\n<\/div>\r\n<\/div>\n\n\t<\/div>\r\n<\/section>\r\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>POTENTIAL ANALYSIS DIGITAL BANCASSURANCE IN EUROPE Digital Bancassurance keeps growingInsurance premiums that are managed viaDigital Bancassurance channels are on agrowth&#8230;<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1297","page","type-page","status-publish","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Friendsurance experts predict the emergence of billion-Euro markets across Europe. 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